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Webinars

Navigating the fear factor in consumer choice

For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...

Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
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Citation

Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice


Research papers

Staying on top, leveraging business analytics

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Holly Hong, Imran Saeed
Company: Kraft Heinz Company
April 17, 2012
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Citation

Hong and Saeed (2012a, April 17). Staying on top, leveraging business analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/staying-on-top-leveraging-business-analytics